At the peripheries of SCMS 2014, all screens led to basketball. SCMS took place March 19-23, a slice of time spanning the first three rounds of the National Collegiate Athletic Association’s annual tournament. I’ve watched college basketball since I was a kid, and those early days of March Madness are always my favorite: pre-tournament narratives crumble in the face of expectedly unexpected results, and sports media are too caught up in reacting to this or that upset to fashion new favorites out of the ruins. I was consequently wary of this scheduling convergence, sure I’d miss out on basketball Madness in the rush of its media studies counterpart. As it happened, I shouldn’t have worried. We’re past the days of broadcast sports’ necessarily couch-bound consumption, and the tournament permeated the spaces of SCMS Seattle: I watched SportsCenter recaps in the Sheraton’s lobby, saw North Carolina top Providence at the bar where my panel met for drinks, and even caught other conference-goers following games on their smartphones during presentations.
This last mode of watching is most relevant to my purposes here, for it speaks to a recent trend: the proliferation of non-televisual ways to consume live sports. There has been work done on the relationship between sport and broadcast media, but the focus tends to be radio and television. Less analyzed are newly emergent ways of watching and listening, which restructure the relationships between body and spectacle, viewer and viewed. I don’t presume to give a thorough treatment of this topic in the space of a blog post, but I do hope to point towards some implications of consuming live games via mobile screens. And there are more and more ways to watch on-the-go: many applications for a number of sports. I focus here on March Madness Live, the dedicated streaming service for NCAA tournament basketball, both because I’m familiar with it and because it ties itself to television in a way many such applications don’t: it comes free with a cable subscription, and so reinforces economic investment in broadcasting even as it displaces the living room as primary scene of broadcast viewing.
- Though I don’t get into this here, I think there’s something to the foregrounding of “live” in mobile broadcasting. Liveness has been linked to television since Raymond Williams’ seminal work, and its persistence in sports discourse in an age of delayed series viewing seems important. [↩]